By: Business in Tulsa, OK

Tulsa, Oklahoma, is a city known for its vibrant culture and diverse population. With a growing number of residents and thriving commercial areas, the city offers an excellent opportunity for entrepreneurs looking to start a barbeque restaurant business. This article aims to provide insights into the industry’s prospects in Tulsa, along with the approximate capital investment and return on investment. Furthermore, it will highlight some suitable locations for opening a barbeque restaurant.

Tulsa’s Population and Residential Distribution:

Tulsa has a population of approximately 400,000 residents, and it serves as the economic and cultural hub of northeastern Oklahoma. The city’s population is distributed across various neighborhoods, presenting an opportunity for barbeque restaurants to cater to diverse communities. Some neighborhoods with a higher concentration of residents include:

  1. Brookside: Located south of Downtown Tulsa, Brookside is a trendy and walkable neighborhood with a mix of residential and commercial areas. It attracts a younger crowd and is known for its lively nightlife.
  2. Midtown: Situated between downtown and the University of Tulsa, Midtown is a bustling neighborhood with a mix of historic homes, upscale developments, and vibrant shopping districts. It attracts a diverse demographic, from young professionals to families.
  3. Cherry Street: This vibrant neighborhood, also known as the Cherry Street District, is located east of downtown. It features a blend of residential, commercial, and entertainment establishments. The area is popular among locals and tourists alike, offering a potential customer base for barbeque restaurants.

Distribution of Commercial Areas:

Apart from residential areas, identifying the right commercial locations is crucial for a successful barbeque restaurant business. Some of Tulsa’s prominent commercial areas that attract a large number of potential customers are:

  1. Downtown Tulsa: The city’s central business district is teeming with office buildings, hotels, entertainment venues, and retail establishments. The high foot traffic and the presence of tourists make downtown Tulsa an ideal location for a barbeque restaurant.
  2. Tulsa Arts District: Situated north of downtown, this emerging neighborhood is known for its art galleries, theaters, and coffee shops. It has become a popular destination for locals and tourists, attracting a diverse group of patrons who enjoy dining out.
  3. Utica Square: As one of the city’s premier shopping centers, Utica Square features a wide range of upscale retailers, restaurants, and specialty stores. Its popularity among affluent customers makes it a potentially lucrative location for a barbeque restaurant.

Capital Investment and Return on Investment:

The capital investment required for opening a barbeque restaurant in Tulsa can vary depending on factors such as location, size, decor, equipment, and marketing expenses. On average, one can expect to invest between $250,000 to $500,000 for a midsized barbeque restaurant.

The return on investment in the barbeque restaurant industry is contingent on several factors, including market demand, competition, marketing strategies, and operational efficiency. With a wellexecuted business plan, an average barbeque restaurant can generate a net profit margin of 10% to 15%. Therefore, an estimated annual return on investment can range from $25,000 to $75,000.

Tulsa, OK, offers a promising outlook for entrepreneurs interested in starting a barbeque restaurant business. The city’s diverse population, along with the presence of residential and commercial areas, provides ample opportunities for success. By carefully selecting suitable locations, understanding the capital investment required, and implementing effective marketing strategies, aspiring barbeque restaurant owners can tap into the lucrative market in Tulsa and achieve significant returns on their investments.